Lanta Villa Resort, Koh Lanta, Thailand
Hearthwood is a boutique botanical goods store located in the coastal landscape of Koh Lanta. Developed as part of Lanta Villa Resort’s expansion, the store brings together the resort’s seaside ethos with a refined, nature-inspired retail experience.
We partnered with the client to develop the Hearthwood brand from the ground up, from naming and identity to visual storytelling across every touchpoint. Drawing inspiration from the lush tropical surroundings: swaying palms, sea breezes, and mountains, we came up with a visual language that feels both grounded and ethereal.
The work encompassed brand strategy, logo creation, custom illustrations, packaging and print collateral, social media direction, and physical space design. Each element was thoughtfully considered to create a cohesive brand presence that feels intimate yet aspirational.
Through a blend of organic textures, earthy tones, and quiet elegance, Hearthwood invites guests to reconnect with nature, whether browsing the shop, relaxing in the showroom, or simply passing by the resort’s subtly designed signage.
