Langkawi, Penang, & Pangkor, Malaysia
H Group Marine is a premier yacht and boat operator offering maritime experiences across the waters of Langkawi, Penang, and Pangkor. As the brand continued to grow its reputation for luxury and comfort on the water, it was time for a visual refresh that better reflected its evolving identity.
We were engaged to reposition the brand through a full identity refinement, including logo and tagline redevelopment, campaign direction, and tactile print applications. The guiding phrase ‘freedom is just an anchor away’ remained a central inspiration, but the brand needed a visual voice that matched what it delivers.
The new identity introduces a sense of calm and clarity, using clean typography, a coastal-inspired palette, and simple layout systems. Collateral and campaign assets were designed to reflect both the comfort of the experience and the ease of setting sail, with a focus on subtle detail over showiness.
The outcome is a brand that feels lighter, sleeker, and more aligned with what H Group Marine offers: freedom on the open sea, designed for those who know how to live it.
